ooma™ is a breakthrough technology start-up, based in Palo Alto, which is rapidly transforming the landscape of consumer telephony. When you buy an ooma system, you own your dialtone. This means no more inflated phone bills for calls in the US. No more mysterious surcharges for premium services we, at ooma, believe are basic to the phone experience. Whether you keep a landline as an integrated back-up or you're ready to cut the cord from the local phone company and quit paying monthly bills altogether, we empower you, the customer, to choose. At ooma, it's your dialtone. You own it.

So, how exactly does someone (or several someones) decide that it's time to revolutionize an industry so staunchly resistant to change? Well, for starters, it helps when the visionaries joining forces come from companies like Apple, TiVo®, Cisco, Intel, Yahoo! and Napster. The very fact that there isn't a phone company mogul in our mix proves we're approaching telecommunications in an entirely new way.

It also helps that, like the rest of the world, our founders hoped VoIP would be "the next big thing." So when no one seemed to be doing more than just putting voice over broadband, we were left scratching our heads. Why just change the delivery method? Why not change the whole damn game?

So that's what we set out to do. We listed everything we thought was wrong with phone service today - it's pricey, limited, and inflexible - and we made it our mission to create a better customer phoning experience. One that lets everyone have certain inalienable rights. Like the right to talk with abandon without watching "minutes." And the right to get all the calling features you've come to depend on at no extra charge. And the right to hear voicemail from any device, phone, or computer, anywhere in the world.

Our Founder and Chairman, Andrew Frame, says it best: "I believe customers should have a better phone experience, one that combines convenience, innovation and cost savings. Just as consumers transformed the functionality of their television through TiVo® and their music with the iPod, they can reinvent the way they use their home phone with an ooma system."

This is the promise of ooma. Once upon a time, a pioneer named Alexander Graham Bell patented the first telephone dialtone. Today, ooma is filing patents so customers can reclaim their dialtone and live—without fear of huge phone bills and mysterious surcharges—happily ever after.

ooma. Own it.